Privacy Policy

Effective: January 1, 2012

Summary

Serene Group, Inc. (“SI,” “we” or “us”) operates the sereneinnovations.com website at http://www.sereneinnovations.com (the “Site”), which is hosted in the United States. We want you, our customer, to understand how we collect and use data about your Site visit, specifically the portions of the Site that require you to register and/or log in to gain access. The privacy policy below identifies what information the Site collects, and what it is used for. We use cookies, which gather certain forms of information from your computer to help us monitor and improve Site usage and performance. Certain web pages may allow you to voluntarily submit personal information about yourself, your residence, or your business so that we can contact you for services in which you express an interest. For online recruiting purposes, the Site collects “personally identifiable information”, which is information that identifies you. This may include your name, address, email address, telephone or fax number, IP address, any content you post in your resume or CV, and certain other information, which we explain in more detail below. You can choose not to provide us with this information, but certain portions of the Site may not be available to you.

We do not disclose this information to third parties for their marketing purposes without your prior consent, but we do use third party software and services to assist us with collecting and analyzing information regarding use of the Site. We may also disclose your information to others for other purposes, particularly if required to do so by law. The privacy policy for the Site is set forth below and you should contact info@sereneinnovations.com you have questions or concerns about this policy or the use of your information.

Information Collection

This is our online privacy policy (“Web Privacy Policy”). This Web Privacy Policy applies only to activities we engage in on the Site and does not apply to activities that are "offline" or unrelated to the Site. You should note that different privacy policies may apply to other parts of Serene Innovations’s web presence – for example, separate privacy policies apply to public web pages, online recruiting pages or for which an authorized Serene Innovations dealer registers and logs in.

Anonymous Information

We may collect two types of information through this Site: anonymous information and personally identifiable information (“PII”). We collect certain anonymous data regarding the usage of the website. This information does not personally identify users, by itself or in combination with other information. We gather it to improve the performance of the Site. The anonymous data we collect can include information such as the type of browser you are using, IP address, the pages you view, and the length of your visit to the Site.

Personally Identifiable Information

We may also ask you to provide personally identifiable information on the Site, which may include your name, address, telephone number, fax number, company name, e-mail address and relevant details about the product or service that interests you. These details may include whether the location is a business or residence, whether the site is pre-wired for security, and the square footage, to give some examples. This information can be gathered when you send us an e-mail or when you complete the specific web page request form. In all such cases you choose whether to provide us with the personally identifiable information, but certain portions of the Site may not be available to you or we may not be able to respond to your inquiry effectively if you do not provide the PII requested.

My Account

In order to provide some of the services on the Site, we ask you to provide additional personal information regarding your customer account with Serene Innovations. This additional information may include existing account numbers, payment or credit card details, service preferences and so forth. We will use this information only to support your customer relationship with Serene Innovations. This includes responding to your requests, customizing your experience on the Site, communicating with you about your account, and providing you choices about how to view and manage the products and services that you receive from Serene Innovations.

Customer Service Correspondence

We and our third party service providers may also collect personal information related to customer service correspondence. This information may include e-mails, internet chats, faxes, or telephone calls directed to our customer service centers. We process this information to provide you with customer services, handle your complaints or disputes, measure and improve our customer services, and to detect and prevent fraud or violations of our legal obligations. We will only retain customer service information as long as is reasonably required to carry out our business purposes or to comply with applicable legal obligations.

Surveys and Contests

We may occasionally request information from you via surveys or contests. Your participation in these surveys or contests is completely voluntary. The information that we request typically includes your contact details. If you choose to participate, the information that you provide will be shared with the contest/survey sponsors to notify winners and award prizes. Survey information may also be used to monitor and improve the content and performance of the Site.

Tell A Friend

If you choose to use Serene Innovations’s referral service to inform a friend about our Site, products or services, Serene Innovations will ask you for your friend’s name and email address. We will send your friend a one-time email inviting them to visit the Site. We will store this information so that we can send the initial email message and track the success of our referral program. Your friend may contact us at info@sereneinnovations.com to have their information removed from our database.

Online Activity And Tracking

Like many websites, the Site employs technologies such as cookies and web beacons (also known as clear GIFs) to automatically receive and store certain information about your use of the Site. We use this information to permit the Site to function properly, to evaluate how you use the Site, to determine where you are located, and to support website analytics and our marketing efforts.

Use of Cookies

Cookies refer to small bits of data that are based on your internet activity and stored as text files by your internet browser on your computer’s hard drive. Through the use of cookies, we may collect information about your location and your online activity on the Site, such as the specific web pages that you visit, the links you click, and the serves you perform on the Site. When you visit other websites where we advertise, we or a third party may use data collected on the Site to show you interest-based advertisements. Although most internet browsers are initially set to accept cookies, you can generally find a “help” section on the browser toolbar that will inform you how to stop accepting cookies, to be notified when you receive a browser cookie, and to disable existing browser cookies. However, without browser cookies you will be unable to take advantage of all the features that the Site has to offer.

Use of Web Beacons

Web beacons are tiny graphics embedded on a website that allow the website to transfer or collect information through a graphic image request. We may use web beacons to collect information about your web browsing activities to help us determine if a particular webpage on the Site has been visited, and, if so, how many times. This information permits us or third parties to deliver interest-based advertisements, measure the overall effectiveness of our online advertising, and to customize the services offered to the Site’s users. We do not tie the information gathered by web beacons to our customers’ personally identifiable information.

Certain pages on our site contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. We use log files to store the data that is collected through web beacons. Serene Innovations also uses third party web beacons to help manage online advertising. These web beacons are provided by our ad management partners, Google Analytics, and Omniture. These files enable Google Analytics and Omniture to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our web site. The cookie on your web browser was placed by Serene Innovations, or by another advertiser who works with Google Analytics. With both cookies and web beacon technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about Google Analytics, including information about how to opt out of these technologies, go to www.google-analytics.com. For more information about Omniture, including how to opt out of these technologies, go to www.omniture.com.

Third Parties

As noted above, we have relationships with third party service providers to place advertisements on our behalf on other websites, to perform tracking and other similar functions for the Site and our advertisements, and to assist us in providing you with customer services. While we do not share your personal information with these companies, they may automatically collect information about your visit to the Site, your IP address, your browser and your network by using cookies and web beacons. Such information may be used to present you with advertisements tailored to your interests, to provide you with customer service, and to better understand how the Site is used, among other things. Any information collected by such third parties via cookies or web beacons is not linked to any personal information that we collect from you. The use of cookies and web beacons by third parties is governed by their privacy policies, not this Web Privacy Policy. Some of these third party companies may be members of the Network Advertising Initiative, which offers additional information regarding cookies and web beacons, as well as a single location to opt out of interest-based advertising from member companies (www.networkadvertising.com).

Use And Disclosure Of Information

Uses by Serene Innovations

Serene Innovations uses the personal information you provide through the Site in a manner that is consistent with this Web Privacy Policy. If you provide personal information for a certain reason, we may use it in connection with the reason for which it was provided. For instance, if you contact us by email, we may use the personal information you provide to answer your question or resolve your problem. We use the information collected through the Site for statistical purposes and for improving the Site, as well as for our marketing purposes and potentially sending commercial emails to you. We often engage a third party’s software or services to assist us with these collections and analyses. As a practical matter, we must release your mailing address to a postal or courier service to deliver information you requested. We use third-parties to assist us with our marketing efforts, including assisting us with sending emails to you. This may include sending you free electronic newsletters and marketing-related emails for services described on our Site. However, you will have the choice to opt out of receiving newsletters and marketing emails for our services by either contacting us directly at info@sereneinnovations.com or through the “unsubscribe” link found at the bottom of our newsletters and emails.

In addition to using your information to populate your My Account pages, Serene Innovations and our agents will use your personal information to process purchase orders that you submit via the Site and enable you to track the progress of purchase orders. This may include sharing certain data with delivery providers such as UPS and providing you access to shipper tracking numbers. Similarly, if you qualify for any rewards based on your purchase history, this information will also be processed by Serene Innovations and our agents to enable your access to these benefits.

On certain of our Site pages where you have submitted detailed information concerning potential products or services, we will use this information only for the purposes of contacting you and determining which product or services may be most relevant to you. We will not share this information with any third party for their own marketing purposes without your prior consent.

We may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request. We may also provide such personally identifiable information in response to a law enforcement agency's request or as otherwise required by law.

We may provide your personally identifiable information to a third party if we file for bankruptcy, or there is a transfer of the assets or ownership in connection with proposed or consummated corporate reorganizations, such as mergers, acquisitions, or sales of business units.

Uses by Third-Parties

We may also provide your personally identifiable information to third party service providers that help us to provide you with products and services. These third party service providers have access to such information on a confidential basis and only to the extent necessary to perform their requested functions.

We do not provide your personally identifiable information to any third party for their own marketing purposes without your prior request or consent. Sometimes these businesses make special offers available to Site customers. If you request to receive information about these offers, we will share your personal information with these companies so that they can send you details about their special offers. You should know in advance that each of these companies has its own policies with respect to the collection and use of personal information and that we are not responsible for their use of your information.

Information Security And Secure Transactions

We have implemented various security measures for the purpose of protecting your personal information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access and against any other unlawful forms of processing. When you create a user profile and log in to a secure portion of our Site, your personal information benefits from the protections of Secure Sockets Layer (“SSL”) technology. Our web servers have been enabled with SSL technology to automatically encrypt your information and help prevent unauthorized parties from viewing your account or payment information during a secure session. This is why you must enter your unique user name and password each time you access your account information online or place a purchase order through the Site.

You are responsible for maintaining the confidentiality of your user name and password. You are responsible for all uses of your password, whether or not authorized by you. You must inform us immediately of any unauthorized use or your user name or password.

However, the transmission of data over the internet by its nature entails the use of systems under the control of third parties, and as a result Serene Innovations will work to prevent any violation of the security systems but cannot ensure total control of the security of such systems.

Other Websites

Please be aware that our Site may contain links to other sites on the internet that are owned and operated by third parties. Our Site utilizes framing techniques to make it appear that the user is still on the site when the user is actually on a third party website. For example, if you are on a page that has the look and feel of www.sereneinnovations.com but the URL listed in the properties of your browser is a different URL, then know that the information is being collected by this third party and their Privacy Policy governs the collection and use of this information.

The information practices of those websites linked to our Site are not covered by this Policy. We are not responsible for the privacy policies of websites to which the Site links. If you provide any information to such third parties, different rules regarding the collection and use of your PII may apply. We strongly suggest you review such third party's privacy policies before providing any data to them. These other sites may send their own cookies or web beacons to users, collect data or solicit personally identifiable information. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.

Children

Serene Innovations understands the importance of protecting children’s privacy in the interactive online world. The Site covered by this policy is not designed for or intentionally targeted at children 13 years of age or younger. It is not our policy to intentionally collect or maintain information about anyone under the age of 13.

Inquiries, Corrections And Complaints

Your data is submitted to Serene Group, Inc. (“Serene Innovations”) and is hosted and stored in a database on servers situated in the United States by Serene Innovations and by third parties on our behalf.

You are responsible for ensuring that the personal information you have submitted or access through the Site is accurate and complete. You may change the information we have on file for you by accessing My Account and entering any new or different details. If you have included payment details or credit card information, you may alter these via the appropriate link on your My Account page. Please contact us immediately if you notice changes to your profile that you did not request or if you notice any suspicious activity concerning your account.

Please note, we do not save credit card numbers. They are automatically deleted upon purchasing our product.

Or, contact Serene Innovations at:

Privacy

Serene Group, Inc.
14731 Carmenita Road
Norwalk, CA 90650

If you wish to modify or update any information we have received, please contact info@sereneinnovations.com.

Modifications of the web privacy policy

We reserve the right to modify this Web Privacy Policy at any time. We will notify you by posting an amendment to the privacy policy on the Site, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it. If we make material changes to this policy, we will notify you here, by email, or by means of a notice on our home page. We encourage you to frequently review the Web Privacy Policy for any modifications.