Privacy Policy-2
Serene Group, Inc., doing business as Serene Innovations ("Serene Innovations," "we," "us," or "our") operates the website at SereneInnovations.com, which is hosted in the United States. This Privacy Policy explains how we collect, use, and protect information about you when you visit or purchase from our site. By using this site, you agree to the terms of this Privacy Policy.
1. Information We Collect
We collect two types of information through this site: anonymous information and personally identifiable information (PII).
Anonymous information includes data that does not identify you personally, such as your browser type, IP address, pages viewed, and length of visit. We collect this information to improve site performance and user experience.
Personally identifiable information is information that identifies you directly. We may collect your name, mailing address, email address, telephone number, payment details, and other relevant information when you create an account, place an order, contact our customer service team, or submit a form on this site. You may choose not to provide this information, but certain features of the site may not be available to you as a result.
2. How We Use Your Information
We use the information we collect to:
Process and fulfill your orders, including sharing necessary details with shipping carriers such as UPS to deliver your purchase and provide tracking information.
Respond to your questions, comments, and customer service requests.
Send you order confirmations, account updates, and other transactional communications.
Send you marketing emails and newsletters about new products, hearing health tips, and exclusive offers — with your consent. You may opt out at any time by clicking the unsubscribe link in any email or by contacting us directly.
Improve the performance, content, and features of our website.
Comply with applicable legal obligations.
3. Cookies and Tracking Technologies
Like most websites, we use cookies — small text files stored on your device — to help the site function properly and to understand how visitors use it. Cookies allow us to remember your preferences, keep items in your cart, and analyze site traffic.
We also use web beacons, which are small graphics embedded in web pages or emails that help us track page visits and the effectiveness of our communications.
We use Google Analytics to collect anonymous data about site usage. For more information about Google Analytics and how to opt out, visit google.com/analytics. You can disable cookies in your browser settings at any time, though doing so may affect your ability to use certain features of this site.
4. Third-Party Service Providers
We work with trusted third-party service providers to help us operate our website and serve our customers. These may include:
Shopify, which powers our online store and processes transactions on our behalf.
Shipping carriers such as UPS, USPS, and FedEx, who receive your address and order details to fulfill deliveries.
Email marketing platforms that help us send newsletters and promotional communications.
Analytics providers that help us understand how our site is used.
These service providers have access to your information only as necessary to perform their functions and are contractually required to protect it. We do not sell your personal information to third parties for their own marketing purposes.
5. Information Security
We take the security of your personal information seriously. Our site uses Secure Sockets Layer (SSL) encryption to protect data transmitted between your browser and our servers. Your payment information is processed securely and we do not store credit card numbers on our servers.
You are responsible for maintaining the confidentiality of your account credentials. Please notify us immediately at cs@sereneinnovations.com if you suspect any unauthorized use of your account.
While we implement reasonable security measures, no method of transmission over the internet is completely secure. We cannot guarantee the absolute security of your information.
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, including providing customer service, processing returns, and complying with legal obligations. When your information is no longer needed, we take reasonable steps to securely delete or anonymize it.
7. Your Rights and Choices
You have the right to access, correct, or request deletion of the personal information we hold about you. To make such a request, please contact us at cs@sereneinnovations.com.
You may opt out of marketing emails at any time by clicking the unsubscribe link in any email we send or by contacting us directly.
California residents have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to request deletion of your information, and the right to opt out of the sale of your personal information. We do not sell personal information. To exercise your California privacy rights, please contact us at cs@sereneinnovations.com.
8. Children's Privacy
This site is not directed at children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at cs@sereneinnovations.com and we will take steps to delete it.
9. Third-Party Links
Our site may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review the privacy policies of any third-party sites you visit.
10. Changes to This Policy
We reserve the right to update this Privacy Policy at any time. When we make changes, we will post the revised policy on this page with an updated effective date. If we make material changes, we will notify you by email or by a prominent notice on our homepage. We encourage you to review this policy periodically.
11. Contact Us
If you have questions or concerns about this Privacy Policy or the way we handle your information, please contact us:
Serene Group, Inc. DBA Serene Innovations
3401 E University Dr, STE 206
Denton, TX 76208
Toll Free: 866-376-9271
Email: cs@sereneinnovations.com