Accessibility Statement
At Serene Innovations, accessibility is not an afterthought — it is at the heart of everything we do. We exist to serve people with hearing loss, low vision, limited mobility, and the everyday challenges that come with aging. We are committed to ensuring that our website is accessible to all of our customers, including those who rely on assistive technologies to navigate the web. This statement outlines our current accessibility efforts, known limitations, and how to reach us if you need assistance.
1. Our Commitment
Serene Group, Inc., doing business as Serene Innovations, is committed to providing a website experience that is accessible to the widest possible audience, including individuals with visual, auditory, cognitive, and motor disabilities. We are actively working to increase the accessibility and usability of our website in accordance with best practices and standards.
2. Accessibility Standard
We aim to conform to the Web Content Accessibility Guidelines (WCAG) 2.1 Level AA, published by the World Wide Web Consortium (W3C). These guidelines explain how to make web content more accessible to people with disabilities. Conformance with these guidelines helps make the web more user-friendly for all people.
Please note that we are an ongoing work in progress. While we strive to meet WCAG 2.1 Level AA standards across all pages of our site, some content may not yet fully conform. We are committed to continuous improvement and regularly review our site to identify and address accessibility gaps.
3. What We Have Done
We have taken the following steps to improve the accessibility of our website:
We have structured our site with clear, consistent heading hierarchy to assist screen reader navigation.
We have added descriptive alternative text to product images and other meaningful visual content.
We have ensured that all form fields throughout the site — including our contact form and checkout process — are properly labeled for assistive technology users.
We have maintained sufficient color contrast between text and background elements to support users with low vision.
We have ensured that all interactive elements, including navigation menus, buttons, and links, are keyboard accessible.
We have avoided using content that flashes more than three times per second to protect users who are sensitive to motion.
We have used clear, plain language throughout the site to support users with cognitive disabilities.
4. Assistive Technologies Supported
Our website is designed to be compatible with the following assistive technologies:
Screen readers, including JAWS, NVDA, and VoiceOver.
Keyboard-only navigation for users who cannot use a mouse.
Browser zoom and text resizing tools.
High contrast display modes.
Voice recognition software such as Dragon NaturallySpeaking.
We recommend using the latest version of your browser and assistive technology for the best experience.
5. Known Limitations
Despite our best efforts, some areas of our website may not yet fully meet our accessibility goals. Known limitations include:
Some older product documentation and PDF files may not be fully accessible. We are working to remediate these files and provide accessible alternatives upon request.
Some third-party content embedded on our site, such as payment processing and shipping tools, is provided by external vendors and may not fully conform to WCAG 2.1 Level AA. We actively encourage our vendors to meet accessibility standards and will transition to more accessible alternatives where possible.
We are committed to addressing these limitations as part of our ongoing accessibility improvement program.
6. Requesting Accessible Content
If you need any content on our site in an alternative format — including large print, audio description, or plain text — please contact us and we will do our best to provide it in a timely manner. We are committed to responding to accessibility accommodation requests within five business days.
7. Reporting an Accessibility Issue
We welcome feedback on the accessibility of our website. If you experience any barriers while using SereneInnovations.com, or if you find content that is not accessible to you, please let us know. Your feedback helps us improve the experience for all of our customers.
To report an accessibility issue, please contact us by any of the following methods:
Email: cs@sereneinnovations.com — include a description of the issue and the page address where you encountered it.
Phone: Toll Free 866-376-9271, Monday through Friday, 8:00am – 5:00pm CST.
Mail: Serene Group, Inc. DBA Serene Innovations, 3401 E University Dr, STE 206, Denton, TX 76208.
We aim to respond to all accessibility feedback within five business days.
8. Third-Party Content and Platforms
Our website is built on the Shopify platform. While Shopify maintains its own accessibility commitments, some third-party applications, plugins, or embedded content used on our site may not fully conform to WCAG 2.1 Level AA. We are not responsible for the accessibility of third-party content but will work with our vendors to improve accessibility where possible.
9. Enforcement and Formal Complaints
If you are not satisfied with our response to an accessibility concern, you may contact the U.S. Department of Justice Civil Rights Division for guidance on filing an ADA-related complaint at www.ada.gov, or contact your regional ADA National Network Center at www.adata.org for free assistance.
10. Review and Updates
This Accessibility Statement is reviewed and updated at least once per year or whenever significant changes are made to our website. We are committed to transparency about our accessibility progress and will update this statement to accurately reflect the current state of our site.
If you have questions about this statement or our accessibility efforts, please contact us at cs@sereneinnovations.com.