Effective: January 1, 2012
Anonymous Information. We may collect two types of information through this Site: anonymous information and personally identifiable information (“PII”). We collect certain anonymous data regarding the usage of the website. This information does not personally identify users, by itself or in combination with other information. We gather it to improve the performance of the Site. The anonymous data we collect can include information such as the type of browser you are using, IP address, the pages you view, and the length of your visit to the Site.
Personally Identifiable Information. We may also ask you to provide personally identifiable information on the Site, which may include your name, address, telephone number, fax number, company name, e-mail address and relevant details about the product or service that interests you. These details may include whether the location is a business or residence, whether the site is pre-wired for security, and the square footage, to give some examples. This information can be gathered when you send us an e-mail or when you complete the specific web page request form. In all such cases you choose whether to provide us with the personally identifiable information, but certain portions of the Site may not be available to you or we may not be able to respond to your inquiry effectively if you do not provide the PII requested.
My Account. In order to provide some of the services on the Site, we ask you to provide additional personal information regarding your customer account with Serene Innovations. This additional information may include existing account numbers, payment or credit card details, service preferences and so forth. We will use this information only to support your customer relationship with Serene Innovations. This includes responding to your requests, customizing your experience on the Site, communicating with you about your account, and providing you choices about how to view and manage the products and services that you receive from Serene Innovations.
Customer Service Correspondence. We and our third party service providers may also collect personal information related to customer service correspondence. This information may include e-mails, internet chats, faxes, or telephone calls directed to our customer service centers. We process this information to provide you with customer services, handle your complaints or disputes, measure and improve our customer services, and to detect and prevent fraud or violations of our legal obligations. We will only retain customer service information as long as is reasonably required to carry out our business purposes or to comply with applicable legal obligations.
Surveys and Contests. We may occasionally request information from you via surveys or contests. Your participation in these surveys or contests is completely voluntary. The information that we request typically includes your contact details. If you choose to participate, the information that you provide will be shared with the contest/survey sponsors to notify winners and award prizes. Survey information may also be used to monitor and improve the content and performance of the Site.
Tell A Friend. If you choose to use Serene Innovations’s referral service to inform a friend about our Site, products or services, Serene Innovations will ask you for your friend’s name and email address. We will send your friend a one-time email inviting them to visit the Site. We will store this information so that we can send the initial email message and track the success of our referral program. Your friend may contact us at firstname.lastname@example.org to have their information removed from our database.
ONLINE ACTIVITY AND TRACKING
Like many websites, the Site employs technologies such as cookies and web beacons (also known as clear GIFs) to automatically receive and store certain information about your use of the Site. We use this information to permit the Site to function properly, to evaluate how you use the Site, to determine where you are located, and to support website analytics and our marketing efforts.
Use of Web Beacons. Web beacons are tiny graphics embedded on a website that allow the website to transfer or collect information through a graphic image request. We may use web beacons to collect information about your web browsing activities to help us determine if a particular webpage on the Site has been visited, and, if so, how many times. This information permits us or third parties to deliver interest-based advertisements, measure the overall effectiveness of our online advertising, and to customize the services offered to the Site’s users. We do not tie the information gathered by web beacons to our customers’ personally identifiable information.
Certain pages on our site contain “web beacons” (also known as Internet tags, pixel tags and clear GIFs). These web beacons allow third parties to obtain information such as the IP address of the computer that downloaded the page on which the beacon appears, the URL of the page on which the beacon appears, the time the page containing the beacon was viewed, the type of browser used to view the page, and the information in cookies set by the third party. We use log files to store the data that is collected through web beacons. Serene Innovations also uses third party web beacons to help manage online advertising. These web beacons are provided by our ad management partners, Google Analytics, and Omniture. These files enable Google Analytics and Omniture to recognize a unique cookie on your web browser, which in turn enables us to learn which advertisements bring users to our web site. The cookie on your web browser was placed by Serene Innovations, or by another advertiser who works with Google Analytics. With both cookies and web beacon technology, the information that we collect and share is anonymous and not personally identifiable. It does not contain your name, address, telephone number, or email address. For more information about Google Analytics, including information about how to opt out of these technologies, go to www.google-analytics.com. For more information about Omniture, including how to opt out of these technologies, go to www.omniture.com.
USE AND DISCLOSURE OF INFORMATION
In addition to using your information to populate your My Account pages, Serene Innovations and our agents will use your personal information to process purchase orders that you submit via the Site and enable you to track the progress of purchase orders. This may include sharing certain data with delivery providers such as UPS and providing you access to shipper tracking numbers. Similarly, if you qualify for any rewards based on your purchase history, this information will also be processed by Serene Innovations and our agents to enable your access to these benefits.
On certain of our Site pages where you have submitted detailed information concerning potential products or services, we will use this information only for the purposes of contacting you and determining which product or services may be most relevant to you. We will not share this information with any third party for their own marketing purposes without your prior consent.
We may also disclose personally identifiable information in order to respond to a subpoena, court order or other such request. We may also provide such personally identifiable information in response to a law enforcement agency's request or as otherwise required by law.
We may provide your personally identifiable information to a third party if we file for bankruptcy, or there is a transfer of the assets or ownership in connection with proposed or consummated corporate reorganizations, such as mergers, acquisitions, or sales of business units.
Uses by Third-Parties.We may also provide your personally identifiable information to third party service providers that help us to provide you with products and services. These third party service providers have access to such information on a confidential basis and only to the extent necessary to perform their requested functions.
We do not provide your personally identifiable information to any third party for their own marketing purposes without your prior request or consent. Sometimes these businesses make special offers available to Site customers. If you request to receive information about these offers, we will share your personal information with these companies so that they can send you details about their special offers. You should know in advance that each of these companies has its own policies with respect to the collection and use of personal information and that we are not responsible for their use of your information.
INFORMATION SECURITY AND SECURE TRANSACTIONS
We have implemented various security measures for the purpose of protecting your personal information against accidental or unlawful destruction or accidental loss, alteration, unauthorized disclosure or access and against any other unlawful forms of processing. When you create a user profile and log in to a secure portion of our Site, your personal information benefits from the protections of Secure Sockets Layer (“SSL”) technology. Our web servers have been enabled with SSL technology to automatically encrypt your information and help prevent unauthorized parties from viewing your account or payment information during a secure session. This is why you must enter your unique user name and password each time you access your account information online or place a purchase order through the Site.
You are responsible for maintaining the confidentiality of your user name and password. You are responsible for all uses of your password, whether or not authorized by you. You must inform us immediately of any unauthorized use or your user name or password.
However, the transmission of data over the internet by its nature entails the use of systems under the control of third parties, and as a result Serene Innovations will work to prevent any violation of the security systems but cannot ensure total control of the security of such systems.
The information practices of those websites linked to our Site are not covered by this Policy. We are not responsible for the privacy policies of websites to which the Site links. If you provide any information to such third parties, different rules regarding the collection and use of your PII may apply. We strongly suggest you review such third party's privacy policies before providing any data to them. These other sites may send their own cookies or web beacons to users, collect data or solicit personally identifiable information. We cannot control this collection of information. You should contact these entities directly if you have any questions about their use of the information that they collect.
Serene Innovations understands the importance of protecting children’s privacy in the interactive online world. The Site covered by this policy is not designed for or intentionally targeted at children 13 years of age or younger. It is not our policy to intentionally collect or maintain information about anyone under the age of 13.
INQUIRIES, CORRECTIONS AND COMPLAINTS
Your data is submitted to Serene Innovations Security Services, Inc. (“Serene Innovations”) and is hosted and stored in a database on servers situated in the United States by Serene Innovations and by third parties on our behalf.
You are responsible for ensuring that the personal information you have submitted or access through the Site is accurate and complete. You may change the information we have on file for you by accessing My Account and entering any new or different details. If you have included payment details or credit card information, you may alter these via the appropriate link on your My Account page. Please contact us immediately if you notice changes to your profile that you did not request or if you notice any suspicious activity concerning your account.
Please note, we do not save credit card numbers. They are automatically deleted upon purchasing our product.
Or, contact Serene Innovations at:
Serene Innovations, Inc.
14731 Carmenita Road
Norwalk, CA 90650
If you wish to modify or update any information we have received, please contact email@example.com.