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About Serene Innovations

Since 2002, Serene Innovations’ assistive technology has made life easier for thousands of customers in the U.S. and around the world. Traditionally, we have designed and manufactured practical solutions for seniors and others with hearing, vision, and mobility challenges to navigate everyday tasks that most people take for granted—like talking on the phone, watching TV, listening for the doorbell or emergency alarms, and monitoring smart phone notifications.

Today, many of our items offer more universal appeal, such as the best-selling TV SoundBoxTM Wireless TV Speaker, TVDirectTM Private Listening Systems, and app-based products like the instaLINKTM Wearable Smart Phone Alert Watch and Wireless Super Bed ShakerTM Alarm Clock, which connect to your smart phone using Bluetooth® technology.

Our current product range includes cordless and corded amplified phones (some with big-button, photo-memory, and talking features), telephone amplifiers and loud ringers, TV listening devices, watches and alarm clocks, hearing aid maintenance, home notification systems, and more.

Serene Innovations also developed the world’s only specially engineered Voice-Activated, Remote-Control Speakerphone, the Model RCx-1000, that helps anyone with upper-body paralysis or other severely restricted mobility to make and receive phone calls with ease.

You may order Serene’s products here on our website or through our extensive nationwide reseller network.


Our Mission & Values

Serene’s Mission is to make it as easy as possible for each of our customers to stay connected with their loved ones, their community, and their world; particularly individuals who have hearing loss, low vision, limited mobility, and aging-related issues.

We achieve this by incorporating our Core Values into all that we do:

  • Creative innovation
  • Sincere communication
  • Heartfelt compassion
  • Reliable technology
  • Responsive service


Company Background

Serene Group, Inc. is a California Corporation headquartered in the city of Norwalk, CA, 20 miles south of Los Angeles, with sales and engineering offices in Hong Kong and Shenzhen, China. As a small, family-owned business from the beginning, we have always had a passion for serving our customers with the utmost regard, reliability, and responsiveness.

The Serene team is committed to building upon the legacy of its original founders, George Cheung and Peter Lee, highly esteemed assistive technology engineers who earned patents for their numerous inventions. Today, under the leadership of Jamal Ayache, we continue to expand our horizons and serve the growing needs of our market through the development of new, elegant solutions for a wide range of communication-related challenges.